CPG Insider
by Steve Ellwanger
For the Almond Board of California, upsurge in users (22.7 million peak daily) for gaming service Twitch was good timing. Read the whole story
by P.J. Bednarski
CPG sales are up an amazing 34% compared to normal times, NCS reports. Read the whole story
by Thom Forbes
J&J said it will prioritize only high-demand products in light of COVID-19. But there's much more to the story than that. Read the whole story
by P.J. Bednarski
Quest, essentially a nonviolent version of the mega-hit Doom, greatly increased cereal sales, but the promotion itself came and went in just six weeks. Read the whole story
by Steve Ellwanger
1,000 sweepstakes winners will be able to interact with DJ/producer Steve Aoki during the live-streamed party this weekend. Read the whole story
by Steve Ellwanger
In the 30-second commercial, the words "This is where protein meets delicious" play a major role. Read the whole story
by Steve Ellwanger
GenZ social influencers' "Natural Habitat" campaign output now inhabits Wldkat's channels on Instagram and Facebook. Read the whole story
COMMENTARY
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The public needs accurate information, positive news, and a little reassurance - especially when we feel like our access to basic necessities is threatened. Read the whole story
by Larissa Faw
As AOR for both creative and media, The Many is responsible for reintroducing Bumble Bee to a new generation of canned tuna eaters. Read the whole story