CPG Insider
by Steve Ellwanger
If you're going to launch new CPG products while people are hunkered down at home, cereals, snacks would be top of the list. Read the whole story
by P.J. Bednarski
Terms of the purchase weren't disclosed. 'The Wall Street Journal,' quoting sources, priced the transaction at $250 million. Read the whole story
by Steve Ellwanger
Entrants were invited to use AR technology to transform their baby's face into the brand's iconic, hand-drawn logo. Read the whole story
by P.J. Bednarski
The new suite of King C. Gillette products may be Gillette's entry into a wider world of grooming led by D2C pioneers. Read the whole story
by Tanya Gazdik
Financial concerns continue to spike among millennials, with 36% of 18- to 35-year-olds concerned about making upcoming car payments. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Eschewing VC funding and focusing on B2B and a single Amazon consumer channel paid off big for nut butter company company Spread The Love. Read the whole story
COMMENTARY
by Josh Druding
The term Dark Social describes digital content shared via platforms that can't be tracked by marketers. Read the whole story
-
by Richard Whitman, Columnist
Brands may encounter "revenge spending" by consumers who will overcompensate for the lack of spending opportunities in lockdown. A GroupM study addresses such consumer … Read the whole story