Soup sales climbed 35%, and increased their household penetration by nearly 10 percentage points in the quarter. Read the whole story

In recent years, P&G produced several powerful, unsparing short films about racial issues in the U.S., including "The Talk." Read the whole story

"With this $2.5 million effort, we hope to reach a total of 1.6 million individuals, and help women and girls confidently manage periods." Read the whole story

Well aware of criticism of some COVID-19 ads, exec said, "We wanted to make sure we were very much differentiated from what's out there." Read the whole story

Bomb Pop Middles are a frozen dessert made up of unlikely ingredients and textures, featuring flavors like strawberry raspberry taffy. Read the whole story

Ipsos research shows consumers should be nervous about shopping at supermarkets, with adherence to safety guidelines alarmingly low. Read the whole story