CPG Insider
by Steve Ellwanger
Grattagliano -- a perfumer before pioneering zero-proof beverages -- discusses recreating the taste of alcohol, explains why Arkay went strictly D2C. Read the whole story
by Thom Forbes
Unilever said it would remove all references to the words "fair/fairness," "white/whitening," "light/lightening" from its products' packaging and communications. Read the whole story
by Steve Ellwanger
Company is eliminating bee image to create "a more culinary-forward and fish-forward idea in all of our Bumble Bee graphics." Read the whole story
by Larissa Faw
The campaign represents the first major work from MDC Partners' Forsman & Bodenfors which won the brand's global creative account last year. Read the whole story
by Thom Forbes
Bayer did not admit liability or wrongdoing, maintains that independent studies show that the substance is safe to use, and will continue to market … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Triggered emails produce higher click-through and conversion rates than batch sends, Blueshift reports. Read the whole story