CPG Insider
by Steve Ellwanger
JoAnne and Maanaan Sabir, owners of juice brand Shindig, received a $20,000 grant and personalized mentoring from PepsiCo execs. Read the whole story
by Steve Ellwanger
The "Best Enjoyed Vertically" campaign promotes the rope-stick iteration of Starburst candy, called Swirlers. Read the whole story
by Steve Ellwanger
F'real held a live Instagram event to showcase six new plant-based smoothies and protein shakes, followed by an after-party on TikTok. Read the whole story
by Sarah Mahoney
Turns out guys aren't just ultra-bashful about coloring their hair; they also have a little shame about the quality of DIY hair dye. Read the whole story
by Tanya Gazdik
Half of those surveyed in the South are worried about spikes in COVID-19 cases and 69% feel the need to wear a mask. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Data quality is seen as the most important factor, and email content is second, Validity and the DMA report. Read the whole story