CPG FYI
Winners of the second annual pitch competition will be awarded prizes that include cash and free marketing services. Read the whole story
COMMENTARYThe replacement Ben's Original packaging --- sans the image of a Black man in bow tie --- will begin reaching store shelves in 2021. Read the whole story
COMMENTARYThe biggest household penetration gain has come in desserts, with a 4.5% increase in the 52 weeks ended Aug. 8. Read the whole story
COMMENTARYThe campaign stars a handful of glorious nonconformists hot-tubbing in the back of a pickup truck, happily toting a standard poodle, etc. Read the whole story
The company will provide annual monetary awards for students pursuing STEM majors applicable to careers in brewing. Read the whole story
RevTrax is offering a product that helps brands determine whether consumers are -- or are not -- price sensitive. Read the whole story
- COMMENTARY
P&G, among the biggest TV advertisers, wants to switch gears: possibly no upfront deal-making or at least more flexible upfront deals. Read the whole story
