Company founder Sarah Ribner explains why recycled plastic is better than glass or paper for packaging. Read the whole story
In one spot, she describes tomato and sweet basil soup as "equal parts nutritious and delicious" before declaring "Basil-Tov"! Read the whole story
National Advertising Division of BBB National Programs responded to complaints lodged against SC Johnson's Glade by the maker of Air Wick products. Read the whole story
Ferrero says its four-flavor Fruit Adventure version recently became Tic Tac's best seller, so it's adding to that line with Big Berry Adventure. Read the whole story
Video conferencing has become a critical tool for working, learning and maintaining our social bonds, per MBLM's Brand Intimacy COVID Study. Read the whole story
The "No is our Whoa" campaign was developed with agency Curiosity, led by women with a team consisting of 30% BIPOC. Read the whole story
And shopping for used clothing at thrift stores, which ranked 44th last year, shot up to the 13th most mentioned retail channel. Read the whole story
"Roadblocking," is defined as "when an advertising campaign creative is the only brand on a particular page or website." Read the whole story