CPG Insider
by Steve Ellwanger
"It's very important for us to have the D2C connection because each one of our users has a deep profiling process," says founder Yarcony. Read the whole story
by P.J. Bednarski
"Social media is about 5% of P&G marketing spending, but it's 150% of our problems," he said. Read the whole story
by Steve Ellwanger
CPG brand Banza is venturing from store shelves to frozen food aisle with launch of chickpea-based pizzas and largest marketing push to date. Read the whole story
by P.J. Bednarski
Goodwell Co. is now proclaiming in its first-ever ad campaign that it sells "Toothbrushes that don't last." Read the whole story
by Steve Ellwanger
Theraflu has launched a "Fighting Flu Together" campaign encouraging people to get flu shots and providing info to help locate flu shot providers. Read the whole story
by P.J. Bednarski
Of course, exercise creates sweat -- and that's Degree's sweet spot, so to speak. Read the whole story
COMMENTARY
by Linda Dupree
Currently, we're in an extended home-confined period in which CPG spend remains elevated. Read the whole story