CPG Insider
by Steve Ellwanger
"18G is coming" helped Lenny & Larry's exploit the public's awareness of 5G to debut its new cookie, The Boss. Read the whole story
by P.J. Bednarski
Bud Light ranked fifth in overall paid share of voice in social media among beer brands, but led in total consumer engagement. Read the whole story
by Steve Ellwanger
"I did do the tapeworm diet once and I would not recommend that again," says actor who's posed as "after" in before-and-after testimonial ads. Read the whole story
by Steve Ellwanger
Eggos waffles are the heroes, soothing parental stress in spot chronicling morning painpoints caused by cranky kids. Read the whole story
by Sarah Mahoney
To help parents encourage their girls to keep building, Lego's featuring a 40-year-old ad of a beaming redhead showing off her castle. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Friday is the slowest weekday, and weekends are even slower, EmailAnalytics reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most consumers prefer that brands spend less on Facebook ads and more on their loyalty programs, Cheetah Digital reports. Read the whole story