CPG Insider
by Steve Ellwanger
Private-label products benefited from the pandemic --- in part because consumers' financial uncertainty made some of them more price-conscious. Read the whole story
by P.J. Bednarski
New ad has "Louisa, explorer of galaxies," picking earth as her home and pushing for "resource conservation." Read the whole story
by Steve Ellwanger
There's still a big disconnect between consumer sentiment and actual behavior regarding sustainability, according to Lightspeed/Mintel study. Read the whole story
by P.J. Bednarski
Prices will increase for baby care items like Pampers diapers, feminine care and incontinence products, based on increased costs for pulp. Read the whole story
COMMENTARY
by Laura Gurski, Columnist
Shift to ecommerce is accelerating substantially; consumers are also switching to omnichannel services like digital chat and virtual consultations. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
CPG marketers pull the highest scores of any vertical. The leading brand was Procter & Gamble. Read the whole story