CPG Insider
by Steve Ellwanger
Food-ingredient company is introducing its Incredo brand of beet- and cane-derived sugar, crafted with patented technology. Read the whole story
by Steve Ellwanger
Hugging and kissing runs rampant across all ages, ethnicities and gender pairings in Extra spot. Read the whole story
by P.J. Bednarski
Ad marks the anniversary of mothers' overtime ordeal. Read the whole story
by Larissa Faw
The campaign includes digital media, public relations and a free-standing insert running Memorial Day weekend. Read the whole story
by P.J. Bednarski
In latest spot, one bar-goer in training can' t button his pants past those COVID pounds, while another leaves in house slippers. Read the whole story
by Tanya Gazdik
The campaign was created before the Tokyo Games were postponed last year, but the message of love is more relevant than ever, says P&G's … Read the whole story
by Tanya Gazdik
Clorox and the NHL will collaborate to create content that will highlight a cleaner and more trusted environment for NHL fans and teams. Read the whole story
by Joe Mandese
NielsenIQ, the consumer research division that spun off from Nielsen earlier this year, has launched its first new product. Read the whole story
by Steve Ellwanger
In survey of 300 CPG marketing/sales execs, 66% said they plan to run a media campaign with a retail media network this year. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
Roman started in 2017 as a new D2C way to sell medication for hair loss and erectile dysfunction. Read the whole story