P&G was challenged on claims that Crest Whitening Emulsions provides "better, faster, 100% whiter teeth." Read the whole story

Gut-friendly soda brand Olipop disagrees with Pepsi's definition of "compromise" but welcomes being in a conversational spotlight with the global beverage titan. Read the whole story

"Melt Your Mouth's Mind" aims to convey the "duality of textures" of premium ice cream encased in sweet rice dough. Read the whole story

Major athletes take center stage in the Michelob Ultra campaign, while Hennessy's features a women's basketball collective. Read the whole story

Obe's short workouts on the Hum app are designed to raise heart rates in just two minutes -- the ideal tooth-brushing time. Read the whole story

The three new TV spots feature playful banter between Slater and the Hawaiian "bruddahs" who share their distinctive island wisdom. Read the whole story

It's like the Kentucky Derby--just swap horses for manatees, mint juleps for hard seltzer and a racetrack for the ocean. Big hats are optional. Read the whole story