CPG Insider
by Steve Ellwanger
Last year, audio became more important for brand identity and customer experience because of COVID-19. Read the whole story
by Les Luchter
Major challenges for what P&G termed "off-earth laundering" include ingredient safety and compatibility with NASA life support systems. Read the whole story
by Steve Ellwanger
Campaign creative offers a respite from the noise and chaos of a child practicing the accordion and a partner immersed in martial arts games. Read the whole story
by Les Luchter
Want to reach younger legal-age drinkers with a hard seltzer or ready-to-drink (RTD) cocktail? Try striking a balance between wellness and indulgence. Read the whole story
by Tanya Gazdik
The companies have enlisted NASCAR driver Bubba Wallace and his dog Asher to star in a campaign to promote the partnership. Read the whole story
by Ray Schultz
RevTrax helps clients place the best offer at the point of open, based on location, device and other non-PII information. Read the whole story
by Les Luchter
Carrier's limited-edition beverages celebrated the "Un-carrier" spirit that brought Ultra Capacity 5G network to a potential 150 million people. Read the whole story

COMMENTARY
by Steve Smith, Staff Writer
Even locked-down seekers of eating therapy eventually crave variety. Apparently, Bob Evans Farms is on it. The company famous for freezer aisle comfort dishes … Read the whole story