CPG Insider
by Steve Ellwanger
While alcohol sales increased in the spring of 2020 during the pandemic, "now, many consumers are adjusting their drinking habits," says a report. Read the whole story
by Steve Ellwanger
NFL's official soft drink is giving away more than $1 million in NFL gear in hope fans will "spend 12 hours on a couch … Read the whole story
by Todd Wasserman
Ad for the product features scientist explaining the "attraction coefficient" in the new deodorant formula is notched down by "39 to 42 percent." Read the whole story
by Tanya Gazdik
The multichannel marketing campaign featuring Williams highlights how the drug works for people with different lifestyles. Read the whole story
by Les Luchter
Shared drinking is part of Gen Z / Millennial trend toward mindful drinking -- "drinking less, but better"-- with premium/craft cocktails, says company VP. Read the whole story
COMMENTARY
by Lisa Singer, Staff Writer
Alexis Kerr is proof that great things can happen when you persevere and believe, and it's that adventurous spirit she believes led her to … Read the whole story