Edgewell, owner of Schick razors, is paying $310 million for Billie, finally winning its long efforts to add a buzz-worthy digital-native brand to its … Read the whole story

The claims in question range from improving mental clarity to treating tumors or asthma, and supposed remedies for ADHD and dementia. Read the whole story

The increased humanization of pets is driving innovation, says Walmart's Melody Richard. Read the whole story

Another trend reported in a Drizly study: Tequila may overtake vodka in North American retail sales next year, Read the whole story

Great Grains is touting flavorful, healthy ingredients in a bid to retain new users the premium cereal has gained during the pandemic. Read the whole story

That's just one small part of holiday gingerbread trend peaking at Lowe's, Costco, Ikea, PepsiCo and Outback Steakhouse. Read the whole story

Last week, Truly Hard Seltzer boasted a category-leading 27 flavors. Now there's 465 flavor combinations possible via the two-can "topper." Read the whole story