CPG Insider
Protein powders and shakes are among the top choices for all except older baby boomers and seniors --- a trend-in-the-making for several years. Read the whole story
Orgain is the leading plant-based protein powder and organic nutritional protein ready-to-drink shake in the United States, according to Nestle. Read the whole story
A YouTube creator unwittingly revealing the first product-plant-based jerky-from the year-old partnership of PepsiCo and Beyond Meat. Read the whole story
The magazine attempts to show younger girls "some role models and give them inspirational leaders to look up to," says Olay's Loren Fanroy. Read the whole story
The brand reintroduces itself with a blend of rebellion-as voiced by rock music icon Joan Jett-and a paean to Folgers' New Orleans roots. Read the whole story
Brand response TV focuses "on brands and their quality in a premium, broadcast-quality production style vs. the traditional DRTV 'infomercial' style." Read the whole story
