Marketing CPG Weekly
Friday, February 4, 2022

CPG Insider

While Generations Differ, Health Is A Main Driver Of Breakfast Choices
by Steve Ellwanger

Protein powders and shakes are among the top choices for all except older baby boomers and seniors --- a trend-in-the-making for several years. Read the whole story

  • Nestle Piles On The Protein With Majority Stake In Orgain
    by Steve Ellwanger

    Orgain is the leading plant-based protein powder and organic nutritional protein ready-to-drink shake in the United States, according to Nestle. Read the whole story

  • Big Reveal Too Soon? Beyond Meat, PepsiCo Said To Ready Plant-Based Jerky
    by Steve Ellwanger

    A YouTube creator unwittingly revealing the first product-plant-based jerky-from the year-old partnership of PepsiCo and Beyond Meat. Read the whole story

  • Olay Teams Up With 'Ebony' Magazine In Latest STEM Push
    by Sarah Mahoney

    The magazine attempts to show younger girls "some role models and give them inspirational leaders to look up to," says Olay's Loren Fanroy. Read the whole story

  • Folgers Doesn't Give A Damn That It's 'Your Grandma's' Coffee
    by Steve Ellwanger

    The brand reintroduces itself with a blend of rebellion-as voiced by rock music icon Joan Jett-and a paean to Folgers' New Orleans roots. Read the whole story

  • Infomercial Inventor Evolves Format To BRTV
    by Les Luchter

    Brand response TV focuses "on brands and their quality in a premium, broadcast-quality production style vs. the traditional DRTV 'infomercial' style." Read the whole story