Simply Gum declined to provide a response to the complaint filed with NAD over its claims that "conventional gum" contains "hidden plastic." Read the whole story

Old Spice is featuring the majestically chiseled armpits of the 1980s Dolph, using deep-fake video technology to pull the spoof off. Read the whole story

Promotion is part of a larger campaign aimed at sparking conversations about the oft-taboo topic of butt care and encouraging emotional intimacy. Read the whole story

"The Gratitude Project" will premiere in June at the 2022 Tribeca Festival in New York City, with Bayer as a supporting sponsor. Read the whole story

How brands that did not advertise during the Super Bowl managed to beat competitors that did. Read the whole story