Zantac contends that the "#1 doctor-recommended" claims refer to the active ingredient in Zantac, famotidine, and not the product or brand. Read the whole story

"We believe hard seltzers will remain an important beer industry segment in the future, but its trajectory remains unclear," says Boston Beer CEO. Read the whole story

Injunction against PepsiCo was overturned by three-judge panel after company cited more than 100 uses of the term "Rise" on coffee and other beverages. Read the whole story

Coach Buzz gives Barbara Corcoran ("Shark Tank") a "simple and fun" prescription for health: honey nut Cheerios and a walk. Read the whole story

In the ad, a young man tries a sample of Axe and is blasted into a car featuring Lil Baby and some animated rabbits. … Read the whole story

Powdered-drink brand Liquid I.V. wants to broaden awareness of the need to stay hydrated beyond traditional sports-based positioning. Read the whole story

As seen in the first major national campaign from D2C brand Naked Wines, the middleman is rich, unscrupulous and unapologetic. Read the whole story

As inflation hits a 40-year high, many Americans said they'll stop buying brands that reduce product size or quality. Read the whole story