CPG Insider
by Steve Ellwanger
Sales of plant-based prepared frozen meals rose 5% while "everything else" declined, said Brightfield Group's Meg Bluth. Read the whole story
by Steve Ellwanger
Wiggling sauce inspires diners to start jiggling uncontrollably in their seats, as boredom is replaced by a full-out party scene. Read the whole story
by Sarah Mahoney
While purpose matters to all age groups, Gen X watches most closely. And companies like Dove, Colgate, and SodaStream win with all age groups. Read the whole story
by Steve Ellwanger
Nestle will add the brand to its North America portfolio alongside Blue Bottle, Nescafe and Nespresso. Read the whole story
by Steve Ellwanger
"The spot is meant to be inclusive of all seasonal celebrations-including Christmas, Hanukkah, Nochebuena and Diwali," says Ritz senior brand manager. Read the whole story
by Todd Wasserman
The film, via Kamp Grizzly, starts with Keke Palmer of the recent film "Nope" checking the house candy bowl. Read the whole story
by Steve Ellwanger
A worker pretends to paint lines on a field with Litehouse's Homestyle Ranch flavor while mentioning Picasso. "This is my canvas," he explains. Read the whole story

COMMENTARY
by Todd Wasserman, Staff Writer
Consider luxury fashion label Balenciaga and its Lay's Potato Chips Leather Handbag. Read the whole story