CPG Insider
by Steve Ellwanger
Philip Morris already has the world's #1 smoke-free brand with iQos and, with its recent $16 billion acquisition of Swedish Match AB, #1 nicotine-pouch product Zyn. Read the whole story
by Steve Ellwanger
Knocking on fans' doors in Barcelona, Henry said he would stay to watch a Champion's League football match -- but only if there were … Read the whole story
by Sarah Mahoney
Dove Men+Care knows losing is rough on fellas. So it sent a team of jersey-wearing superfans to comfort bereft Eagles supporters. Read the whole story
by Steve Ellwanger
The Coca-Cola CEO cited "a bit of a bump in the road" for BodyArmor beverages in 2022, but noted "great plans" to regain growth. Read the whole story
by Steve Ellwanger
"My life is more than just basketball," says James in a spot combining aspects such as family, the arts and philanthropy. Read the whole story
by Steve Ellwanger
"A 360 integrated marketing campaign is effective at growing audience sizes for brands on social media," according to study by drinks-marketing agency YesMore. Read the whole story
by Steve Ellwanger
FTC said Bountiful manipulated product pages by misusing an Amazon feature that allows sellers to create "variation" relationships among their own products. Read the whole story
by Les Luchter
Such "green"-sounding terms as "botanicals" can be red flags to alert consumers that brands are using GMOs, according to the Non-GMO Project. Read the whole story

COMMENTARY
by Lisa Singer, Staff Writer
I've been able to really see the world and end up in some cool environments, but in navigating those different industries, definitely learning the … Read the whole story