CPG Insider
by Steve Ellwanger
Heineken's top spot was credited in part to the brand's consistent use of "creative rerecords" of well-known songs, according to Songtradr Group. Read the whole story
by Steve Ellwanger
Lisa Ann Walter, starring in the current ABC sitcom "Abbott Elementary," addresses the impulses that result from temptation and FOMO. Read the whole story
by Sarah Mahoney
With notables like Giannis Antetokounmpo, new campaign aims to inspire confidence in everybody -- especially athletes who make team any way they can. Read the whole story
by Les Luchter
The marketer of plant-based pleasure products for females challenges consumers to search for expressions of pleasure in art. Read the whole story
by Steve Ellwanger
Jameson is turning paid-time-off (PTO) into SPTO-St. Patrick's Day Time Off-in a campaign featuring actor and producer Regina Hall. Read the whole story
by Sarah Mahoney
With a new #MoisturizeLikeaDerm campaign, the L'Oreal brand hopes it can get attention with its own blend of skin-fluencers, dermatologists and senior citizens. Read the whole story
by Les Luchter
Kidman has been a "strategic business partner" and global brand ambassador for SeraLabs since December 2020, Read the whole story