"We've invested incrementally over the past few years, but it's not across every brand," said Danone's director of media connections, Mary Katherine Woltz. Read the whole story

A float featuring a very large bottle of CeraVe Facial Moisturizing Lotion rode in a French Quarter parade during a dermatology conference. Read the whole story

Lighthearted approach to winning younger beer drinkers celebrates warm weather and outdoor drinking occasions. Read the whole story

The deodorant brand's educational campaign aims to teach 1 million young women the ins and outs of money management. Read the whole story

The company also revealed plans for a new heated tobacco-capsule technology branded Swic, a "spit-free" alternative to traditional moist smokeless-tobacco dips. Read the whole story

The big gainers were CPG (+19%) and pharma (+14%), while the big decliners were tech (-29%), entertainment/media (-25%), wellness (-24%), and financial services (-22%). Read the whole story

Grandmas in intro video did crazy things and sparked so much traffic, "Amazon actually shut down our product page about two hours after launch," … Read the whole story