CPG Insider
by Steve Ellwanger
Among tips offered by Sovos ShipCompliant and D2C platform Commerce7: Use discounted shipping "as a carrot" by offering it once customers hit a certain price or bottle number. Read the whole story
by Steve Ellwanger
High Noon (E. & J. Gallo) is the top-selling brand on alcohol ecommerce platform Drizly. Read the whole story
by Sarah Mahoney
Kotex and Intimina campaigns are the latest in the move toward franker conversations about periods, including issues of sustainability and inequitable taxation. Read the whole story
by Les Luchter
Country music star Mitchell Tenpenny will lead "Beat the Burn," a Wednesday evening concert live-streamed from Nashville on TikTok. Read the whole story
by Steve Ellwanger
QR codes on bottles of Pepsi, Mtn Dew and Starry unlock the chance to win instant prizes and trips to live Apple Music events. Read the whole story
by Sarah Mahoney
Results at these three stores reveal plenty about how people are scrimping -- and splurging. Read the whole story
by Steve Ellwanger
"What we're proposing here is a more permissive category where it is acknowledged that there's a risk we can't eliminate, but... people can make … Read the whole story
by Sarah Mahoney
To promote a new line of outdoor gear, the company is urging customers to chase bucket-list (and paw-friendly) dreams this summer. Read the whole story
by Steve Ellwanger
"Ranch Guy" introduces his giant carrot bestie to salad beer pong, tossing a cherry tomato into a cup of Litehouse Homestyle Ranch. Read the whole story