It's long been known for killing germs on surfaces. The new product is the first to get EPA approval for zapping airborne viruses and … Read the whole story

Find Your Flavor was launched because "our ecommerce D2C team realized consumers were confused about the differences in our products," says PepsiCo's Alexis Ginsberg, Read the whole story

"If you can dream it, you can stream it," declares a new campaign from SodaStream, PepsiCo's marketer of in-home sparkling water makers. Read the whole story

"We live in a world where salsa outsells ketchup and tortillas outsell bread," says the senior VP, marketing, of the Mexican food brand. Read the whole story

Lego, ranked 45 on the list, has also been particularly successful in marketing its product to both Gen-Xers and to the children of Gen-Xers. Read the whole story

Many consumers in the U.S. and Canada want easily accessible information about environmental sustainability from brands. Read the whole story

"There's been many times you've kind of had to change the game in order to make sure that you are doing the right thing … Read the whole story