Research from the Geena Davis Institute on Gender in Media shows the company has finally achieved equality, with females accounting for 49.9% of on-screen … Read the whole story

Digitally animated avatars of the likes of Mia Hamm appear in ad, each player representing a specific snack in the Frito-Lay's brand roster. Read the whole story

Largest-ever marketing campaign from 7-year-old D2C marketer aims to reach women "in the life stage of thinking or trying to conceive," says CEO. Read the whole story

D2C brand Pure Rush Soap launches a campaign aimed at supporting WGA writers, letting them know their work is appreciated. Read the whole story

Vaseline becomes an out-of-left-field viral sensation for tweet celebrating "slugging": using product to "keep skin's natural oils locked in." Read the whole story

Electrolit has launched a multimillion-dollar summer awareness campaign featuring video and still images of people working up a sweat through vigorous exercise. Read the whole story