Without an official tie to the movie marketing blitz, Bright Cellars "leaned into a key element" of Barbie brand: the color pink. Read the whole story
Founder Hoddeson decided to wait until Pride Month was over for the brand's debut, to underscore its goal of representing the queer community year-round. Read the whole story
CEO Thibaut Mongon touted the newly spun-off Kenvue as "the largest pure-play consumer health company in the world," with 1.2 billion customers worldwide. Read the whole story
The brand sold out its limited-edition portable ice-cream holder right away on National Ice Cream Day, garnering an "enthusiastic response" in earned media. Read the whole story
"Propel Your City" kicks off this summer with the PepsiCo hydration brand providing support to local organizations fueling fitness accessibility across multiple cities. Read the whole story
The program features a partnership with Hawaii-native actress and singer Auli'i Cravalho, who is sharing tips alongside the Sheba brand on her Instagram. Read the whole story
A 818 Tequila video showed Kendall and Kris Jenner using tequila to replace traditional spirits used in bar mainstays like Tom Collins. Read the whole story
At the Minneapolis event, the brand served sustainable cocktails incorporating local ingredients like Minnesota honey, dried flowers, and snap peas. Read the whole story
Jiffy Lube will provide complimentary truck maintenance to ice cream truck drivers nationwide as part of the effort, themed "Keep Summer Rolling." Read the whole story