CPG Insider
by Danielle Oster, Staff Writer
NAD's Laura Brett says consumers may not understand who's sponsoring a post when they don't see an organization's full name. Read the whole story
by Danielle Oster
The Big Game ad will focus on the Unilever mayo mammoth's "Make Taste, Not Waste" initiative. Read the whole story
by Les Luchter
Campaign is placing educational materials in more than 1,000 urgent care centers, which tend to wrongly prescribe antibiotics for cold and flu symptoms. Read the whole story
by Danielle Oster
The brand is protesting the fact that every holiday, gingerbread people "are forced to live in houses made of themselves." Read the whole story
by Danielle Oster
The Beercracker is a spin on the nutcracker, assigning the functional holiday seasonal accessory a new role: cracking open a beer. Read the whole story

COMMENTARY
by Danielle Oster, Staff Writer
"Consumers stand for equality and inclusivity, and it drives brand growth. That more than offsets the risk from the fringe opponents," says ANA's Santiago. Read the whole story
by Danielle Oster
Drinkers can submit images of their worst gift swap gifts for a chance to win year's supply of new 8% ABV cider. Read the whole story
by Danielle Oster
The brand's take on the trend includes a Cheez-It beanie, socks and fuzzy blanket, and a box of "Extra Toasty" Cheez-It flavors. Read the whole story
by Danielle Oster
Nothing's worse than a dog with halitosis, especially if you're a Santa stuck in the chimney -- while being licked by such a pooch. Read the whole story