CPG Insider
by Danielle Oster, Staff Writer
And one in five consumers report having deleted a social media account in the last year, according to an R.R. Donnelley report. Read the whole story
by Sarah Mahoney
The retailer, already outperforming in beauty, is piling on low-priced health items. Read the whole story
by Danielle Oster
Coors Light is giving fans a chance to virtually appear in the vehicle during its Big Game ad. Read the whole story
by Danielle Oster
Brand teases spots featuring Lionel Messi, returning equine icons, and introducing a new character in a comedic spot. Read the whole story
by Danielle Oster
The rings, set for 3 Hall of Famers who never won the big game, supposedly feature diamonds created from M&M's peanut butter. Read the whole story
by Danielle Oster
Tiafoe joins a list of tennis greats who have partnered with the US Open sponsor, including Emma Raducanu and Stan Wawrinka. Read the whole story
by Danielle Oster
CFO called Olay Super Serum "the most successful new serum in the category," with 30% of its users category newcomers. Read the whole story
by Danielle Oster
The first global campaign under the "It Has To Be Heinz" platform stems from insights about how many diners will wait to eat until … Read the whole story

COMMENTARY
by Barbara Lippert, Columnist
A hairy, comically jiggly-bellied underpants-wearer replaces Jeremy Allen White in shot-for-shot CK parody for BROL nonalcoholic beer. Read the whole story