CPG Insider
by Danielle Oster, Staff Writer
Doritos' "Dina And Mita" was one of the year's most celebrated ads. Read the whole story
by Danielle Oster
Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be available in most national retailers beginning Feb. 19. Read the whole story
by Danielle Oster
For brands that don"t sell candy, there aren't as many obvious connections for Valentine's Day, which can lead to some creative marketing. Read the whole story
by Les Luchter
Grand prize is a pair of $50,000 bespoke lips, with a ruby symbolizing a cold sore surrounded by 197 diamonds. Read the whole story
by Sarah Mahoney
How a seven-year-old Reddit post led to one of Super Bowl's biggest hits - and 28 billion impressions. Read the whole story
by Danielle Oster
"It took several months to create a TV ad. Now, we're producing 1,000s of pieces of digital content and measuring results in real time." Read the whole story
by Danielle Oster
Mock horror-themed video shows the product (poured directly into a can of Liquid Death's flagship canned water) reviving seemingly zombie-fied humans. Read the whole story