CPG Insider
by Danielle Oster, Staff Writer
Ads that featured a celebrity in a clever way, like CeraVe's ad starring Michael Cera, were the most-discussed. Read the whole story
by Tanya Gazdik
Jerry Seinfeld directs, co-writes and stars in "Unfrosted: The Pop-Tart Story," which debuts on Netflix in May, according to HuffPost. Read the whole story
by Danielle Oster
The brand's sixth consecutive tryout will feature fan voting across a series of elimination rounds throughout March. Read the whole story
by Danielle Oster
Refreshed platform is designed to position Gerber as a solution to millennials' parenting woes beyond a simple product pitch. Read the whole story
by Steve McClellan
North America revenue declined by 2.7% in 2023, reflecting lower revenues from technology clients and in the retail sector. This was partially offset by … Read the whole story
by Danielle Oster
The cryptocurrency exchange platform bid over $500,000 to advertise on Liquid Death's packaging. Read the whole story
by Danielle Oster
Commercial introduces the "Energy That Hits" tagline while showing a day in the life of the busy star. Read the whole story
by Danielle Oster
General Mills campaign includes limited-edition packaging, a social media component, and a "Lucky's Leprechaun Trap" board game in collaboration with Hasbro. Read the whole story