CPG Insider
by Sarah Mahoney, Staff Writer
The sausage company invites other brands to join the push for positivity. Read the whole story
by Sarah Mahoney
P&G's stain-focused spot spoofs the laundry woes of track-and-field legends. Read the whole story
by Les Luchter
Via AI, American-born Swiss sailor Helene de Pourtales stars in a one-minute film for Procter & Gamble's Always menstrual protection brand. Read the whole story
by Danielle Oster
The organization's website rates major companies on their donations to anti-LGBTQ+ politicians using a traffic light system. Read the whole story
by Steve McClellan
The Havas Media study also found that consumers believe a top responsibility of advertisers is to maintain ethical and transparent practices in their use … Read the whole story
by Les Luchter
Fizzy Melts are said to provide all the benefits of the original Alka-Seltzer without needing to plop the tablets into water to create effervescence. Read the whole story
by Robert Williams
Brand support for the LGBTQ community is likely to be viewed positively by U.S. consumers. Read the whole story
by Sarah Mahoney
The ketchup and snack brands are the latest CPG companies to follow the fashion trend. Read the whole story
by Steve McClellan
In the anchor spot, set in an office, Lohan laments, "It's like we forgot breaks even exist," in today's go-go work culture. Read the whole story