"For example, Dr Pepper answered the TikTok 'dirty soda' trend with its Creamy Coconut soda," says FutureBrand's Field. Read the whole story

A new Deutsche Bank report estimates that ad sales, membership fees and monetized data could soon account for up to 30% of revenue. Read the whole story

The retailer says customers increased digital viewing by 40% last year. Read the whole story

The brand launched a new product line to stand out in a cluttered field. Read the whole story

Alphabet shows how its machine learning, AI, camera and self-driving car technologies can cross ad boundaries despite not always being profitable for its multibillion-dollar … Read the whole story