CPG Insider
by Sarah Mahoney, Staff Writer
The Kraft Heinz-owned condiment company is using experiences to win new flavor fans. Read the whole story
by Sarah Mahoney
The campaign reflects a sharper purpose -- and consumers' ongoing tension between belly and brain. Read the whole story
by Les Luchter
"That's So Baby!" is designed to feel like a '90s sitcom, right down to its star: Tisha Campbell, known for her turn in "Martin." Read the whole story
by Les Luchter
MyPhenome determines what type of obesity a person has based on their DNA. "Emotional Hunger" patients, for example, eat in response to emotional triggers. Read the whole story
by Steve McClellan
The bread marketer is out with its second low-carb keto product-a burger bun-- and is supporting the launch with a campaign from TRG called … Read the whole story
by Danielle Oster
The two brands selected the 92-year-old model known as "The Spanish King" to star in a photo series alongside members of Gen Z . Read the whole story
by Ray Schultz
There is a high level of satisfaction with channels that provide culturally relevant content among Black Americans, Horowitz Research says. Read the whole story
by Les Luchter
It's a "fresh approach...grounded in positivity about the amazing feats the human body does every single day," says Justin DeGeorge, Nature's Bounty vice president. Read the whole story
by Sarah Mahoney
For those who love marmalade -- or small, sticky bears -- the Estee Lauder-owned brand says it made the scent "Just because." Read the whole story
by Steve McClellan
Horizon Media has served as media agency of record for the company's U.S. confectionary business since 2021. Read the whole story

COMMENTARY
by Ray Schultz, Columnist
This is an approach that can work for all sides of the political debate, as well as for publishers and apolitical brands. Read the whole story