Mountain Dew is introducing an activation geotargeting the entire Mountain Time Zone, with support from paid social and OOH. Read the whole story

New campaign focuses on Gen Z's appetite for slightly twisted nostalgia. Read the whole story

With "Model Farmer," the better-for-you meat brand shows its sense of humor -- and a Snap component for Gen Z. Read the whole story

Engineers at Reckitt, a multinational consumer goods company, are working on an automated process to translate media plans directly into known file formats to … Read the whole story

Liquid Death is auctioning off "The Casket Cooler" - a unique "life-sized casket for death-sized beverages." Read the whole story

McKinsey reports that optimism about the strength of the U.S. economy jumped to 41% from 33% this quarter -- the highest level in a … Read the whole story

A cornerstone of Southern childhood, the mayo's fans include Dolly Parton, Tasting Table and Chef Alton Brown. Read the whole story

More than a third of people said AI performs better than humans at customizing the content they see online. Read the whole story