CPG Insider
by Sarah Mahoney, Staff Writer
With "Hands Off My Halos," the citrus brand looks to juice up sales in the produce aisle. Read the whole story
by Les Luchter
Actress Katherine Heigl discusses "the coughing fit panty blitz" and the "giggle dribble" in spots for Poise pads. Read the whole story
by Danielle Oster
The beverage brand partners with the delivery service to promote delivery orders on the platform over the holiday season. Read the whole story
by Les Luchter
The "Fresh Start Feeling" campaign will peak with what the brand is calling a "takeover" of CNN's "New Year's Eve Live." Read the whole story
by Steve McClellan
The Kellanova brand Pringles is beginning its Super Bowl teaser campaign - giving hints and snippets about the ad's storyline. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
Seeing the long-dead Chairman of the Board and Candy Man as talking heads gives the otherwise chill-to-narcotized spot an electric jolt. Read the whole story
COMMENTARY
by Robert Wheatley
Have we pushed brand strategy far enough to establish a new "category of one" that we own, while offering real solutions people can't get … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
Maybe more advertisers should discover that when you treat the dumbest thing ever as if it's very, very serious, that's funny. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBA games on ABC, ESPN, and TNT are down 19% so far this season to average 1.4 million viewers. Read the whole story