CPG Insider
by Sarah Mahoney, Staff Writer
With the Nutty Cruiser, the almond grower's cooperative is hitting the road, hoping to expand its share of the snack universe. Read the whole story
by Danielle Oster
Campaign will include UConn Huskies forward Alex Karaban and University of Arizona Wildcats guard Caleb Love. Read the whole story
by Sarah Mahoney
The comedian helps the brand spoof the latest TikTok trend, "glazed donut" skin. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allowed the brand to step into a new era in a more authentic, … Read the whole story
by Sarah Mahoney
Industry trendspotters are betting on seven trends reshaping the food business in the months ahead. Read the whole story
by Teresa Buyikian
Videos depict hip hop artist Future drinking the liqueur in various settings, from a small gathering to major luxury events. Read the whole story
by Teresa Buyikian
Collab is "extension of our broader marketing strategy of seamlessly integrating Ketel One and Tanqueray into cultural moments that matter." Read the whole story
by Danielle Oster
The Nestle-owned brand expands its flavored sparkling beverages portfolio with Ciao, which incorporates fruit juice and salt. Read the whole story
by Teresa Buyikian
Film is just the latest in a series of docs chronicling the brand's sports-affiliated brand ambassadors. Read the whole story
by Fern Siegel
The work includes out-of-home ads in select U.S. markets and takeovers in key transport hubs. Read the whole story