In Coke's hometown, consumers get to choose between zero sugar versions of the beverage behemoths in Pepsi-sponsored tests. Read the whole story

"We saw an opportunity to highlight our unique liquid proposition in a cheeky way" with a focus on non-alcoholic margaritas, said brand's CMO. Read the whole story

Besides the "Gimme A Dew" jingle, campaign includes drone shows, an apparel partnership with Dickies, and a tattoo sweepstakes. Read the whole story

Olivier Rousteing, creative director of Balmain, worked with Johnnie Walker's master blender on four limited-edition whiskeys. Read the whole story

The brand is offering free mocktails in an L.A. event to celebrate the addition of Orange Cream to its permanent flavor roster. Read the whole story

Akerho "AK" Oghoghomeh was CMO at Beyond Meat. He previously was senior vice president of brand marketing at Red Bull. Read the whole story

Instacart is positioning the app as ""the easiest way to stock up for a party together." Read the whole story

The campaign stars actress Brenda Song and promotes a Mother's Day deal for customers buying a bouquet. Read the whole story

Brand's sweepstakes will give away Bleacher Parents Survival Kit, including cooler, snacks and a summer's supply of Mash Gang. Read the whole story