The stunt asks participants to drink the soda option in the bathroom, comparing its fiber content to a laxative. Read the whole story

Hailey Bieber's fast-rising skincare brand gives E.L.F. entry into Sephora, prestige price points, and a powerful new social storytelling engine. Read the whole story

Prizes include tickets to concerts of performers including Lainey Wilson. Read the whole story

Sponsorship will include exclusive content and promotional giveaways related to the Philadelphia Eagles star's fitness regimen. Read the whole story

BBH USA creative celebrates sun-bathing with the right protection. Read the whole story

The better-for-you frozen treat brand's comedic campaign focuses on making it easier for parents to stop saying "no" so much. Read the whole story

The makeup brand's campaign features a series of short videos with Destin Conrad, Tiana Major9, and Zolita. Read the whole story