The duo, who debuted at the Super Bowl, search for the final chalice. Read the whole story

The "Itchy Bear Season/Big Bear Itch Off" includes paid as well as organic social from the brand and influencers. Read the whole story

New Deloitte research shows value-focused consumers are cooking more meals at home, Read the whole story

The vitamin/supplement brand tested fragrances in Mood + Skin body products with EEGs measuring sniffers' brain activity. Read the whole story

The sweet little cereal squares are eating each other. The food giant hopes the stunt can reverse steep sales declines. Read the whole story

The NFL's reigning MVP is helping to launch Natrol's Sleep & Restore product line. Read the whole story

The brand ties kids' snacks to a cause, hoping to connect families to nature. Read the whole story

A brand awareness campaign will include sampling, influencer posts, mailers and pop-up trucks in several cities. Read the whole story

Perhaps the sports' top-ranked player, Anna Leigh Waters, named ambassador for Kimberly-Clark's U by Kotex feminine care brand. Read the whole story