The new "One Grocery" restructuring puts Whole Foods Market and Amazon Fresh and Go into a single unit, eliminating some overlap and inefficiencies. Read the whole story

Grand prize winner must submit original pizza recipe and field a live cook-off to be awarded NYC, Chicago pizza tour. Read the whole story

At Milwaukee's Summerfest, Band-Aid activations include sampling and a "Splash Zone" where festival-goers can snap "underwater illusion" photos. Read the whole story

Spot highlights times when "since the dawn of time, man has been plagued by itch and irritation from not wiping fully clean." Read the whole story

The "Itchy Bear Season/Big Bear Itch Off" includes paid as well as organic social from the brand and influencers. Read the whole story

The vitamin/supplement brand tested fragrances in Mood + Skin body products with EEGs measuring sniffers' brain activity. Read the whole story

The novel partnership offers shoppers a $20 "Delivered to Beauty" ride to stores. Read the whole story

TV personality and Peroni spokesperson Giada De Laurentiis collaborated on the Beer Ice and is promoting the treat via social media. Read the whole story

The sweet little cereal squares are eating each other. The food giant hopes the stunt can reverse steep sales declines. Read the whole story