CPG Insider
by Sarah Mahoney, Staff Writer
The $1 billion skincare juggernaut proves clinical credibility and creative magic can coexist. Read the whole story
by Tanya Gazdik
The National Confectioners Association warned that the use of natural colors could drive up prices. Read the whole story
by Les Luchter
Luxing up laundry day, those fragrances were "developed by world-class perfumers" and meant to evoke "indulgence and sophistication." Read the whole story
by Robert Williams
Three-quarters of Gen Z parents and nearly half of millennials plan to use social platforms during their shopping journey. Read the whole story
by Sarah Mahoney
With a "Got your six" social challenge, the men's grooming brand aims to raise $300,000 for veteran mental health organizations. Read the whole story
by Fern Siegel
Peyton Manning kicks back with a rabid fan who imitates coordination tips from the pros. Read the whole story
by Fern Siegel
The art design and animation is by Emmy-winning creative Nadia Tzuo. Read the whole story
by Barbie Romero
Steven Vigilante, Director, Media + Partnerships also shares how they select influencers, approach personalized marketing and leverage unexpected brand collabs to stay ahead. Can … Read the whole story