CPG Insider
by Sarah Mahoney, Staff Writer
CEO Amy Errett explains how basketball stars help company reach both millennials going gray and kids in love with purple hair. Read the whole story
by Sarah Mahoney
As part of its transformation, the beauty company hires Aude Gandon from Nestle as chief digital and marketing officer. Read the whole story
by Sarah Mahoney
The new campaign, on the heels of Lactalis' $2.5 billion acquisition of Yoplait, is the company's latest play on corporate culture. Read the whole story
by Teresa Buyikian
The truth: Tequila companies that use under 1% of additives don't have to disclose that fact. Read the whole story
by Les Luchter
Five-year-old Hiya differs from other kids' vitamins companies by being a subscription-only service focused on clean nutrition. Read the whole story
by Fern Siegel
Grey notes the singer's Southern roots in new campaign. Read the whole story
by Danielle Oster
Picklesburgh, the four-time winner of "USA Today"'s "Best Specialty Food Festival," added the attraction to celebrate its 10th anniversary. Read the whole story
by Fern Siegel
The agency created a summer campaign for two new flavors: pineapple and mango Read the whole story
by Steve McClellan
Created by Acadia, it's the brand's first national campaign and "captures everything Trubar stands for," says Natasha Port, vice president of global marketing. Read the whole story