CPG Insider
by Sarah Mahoney, Staff Writer
Estee Lauder's steep sales declines highlight changing perceptions: Only 14% of shoppers believe pricier products work better. Read the whole story
by Sarah Mahoney
From affluent families to angsty bargain hunters, consumers keep spending, helping Walmart notch grocery share gains. Ad sales jumped 31%. Read the whole story
by Sarah Mahoney
United Airlines, Netflix, Olive Garden, and even X are going orange, proving that brands are Swifties too. Read the whole story
by Les Luchter
Campaign visuals, inspired by nature photography, include depictions of water refractions, water in motion, and water droplets. Read the whole story
by Danielle Oster
The multiyear partnership will kick off with a "social-first reveal timed to U.S. tennis' biggest moment," and a promotional sweepstakes on Instagram. Read the whole story
by Sarah Mahoney
The Unilever-owned company is celebrating its rebrand season with culture, curls, community and joy. Read the whole story
by Steve McClellan
According to the Unilever-owned brand, the main idea is to show "what it truly means to stay cool under pressure-and how fans can too." Read the whole story
by Sarah Mahoney
The retailer's "DEI debacle" and deteriorating store experiences may not even be its biggest problems. Read the whole story
by Teresa Buyikian
The social media campaign consists of Manning sharing his own football picks and advice to fantasy football players. Read the whole story