CPG Insider
by Sarah Mahoney, Staff Writer
The No. 1 mayo brand keeps finding new ways to reach fragmented football audiences -- and spark double-digit sales growth. Read the whole story
by Sarah Mahoney
Amazon rolls out a bargain private-label line, while Walmart cleans house on dyes and additives. Read the whole story
by Danielle Oster
The brand partnered with a mental health nonprofit on a survey about morning routines, and an upcoming World Mental Health Day event. Read the whole story
by Danielle Oster
Kraft Heinz's instant coffee brand is temporarily leaving the "House" behind for a value-focused fall campaign. Read the whole story
by Danielle Oster
The latest "Local Eats Deserve Pepsi" activation turns to the city famed for cheesesteaks. Read the whole story
by Sarah Mahoney
Black-and-white paths outside stores aim to spark cookie cravings and combat softening sales. Read the whole story
by Danielle Oster
One spot in the longtime campaign shows college fans confused by a town where "we don't kick off" until Sunday. Read the whole story
by Les Luchter
Opella pain relief brand Aspercreme targets older Americans by featuring the oldest college football player ever to sign an NIL deal. Read the whole story
by Sarah Mahoney
Doritos launches a 1980s-style telethon starring pop icons, and Eggo celebrates Eleven with limited-edition strawberry waffles. Read the whole story
by Sarah Mahoney
Whether it's smooching your girlfriend's dad or taking a snack detour during a eulogy, the cracker brand is chasing laughs in unexpected places. Read the whole story
by Danielle Oster
The campaign's local focus is aimed at the brand's No.1 market, and includes hyperlocal activations. Read the whole story
by Les Luchter
"People may not realize that skin care starts in the laundry room," says reality TV star Jonas. Read the whole story