CPG Insider
by Sarah Mahoney, Staff Writer
How the brand uses "Sides Season" for cultural intel, retail-data targeting, and full-funnel holiday plays. Read the whole story
by Danielle Oster
The long-time Olympic sponsor's list of athlete ambassadors included speed skater Erin Jackson and figure skater Ilia Malinin. Read the whole story
by Les Luchter
While Tylenol was barely mentioned during an analyst call, the acetaminophen pain relief brand played prominently in press coverage of the deal. Read the whole story
by Danielle Oster
"Dwanta's Lost Can" shows Dwanta looking for a missing can of the brand's Holiday Punch Read the whole story
by Fern Siegel
Hudson Rouge created OOH placements in New York and Miami as well as digital spots. Read the whole story
by Sarah Mahoney
The beauty retailer and the unofficial "Queen of Christmas" are teaming up for her classic "It's Time" video. Read the whole story
by Danielle Oster
"No Ordinary Athlete" launched across digital, social, and OOH channels, and will expand to CTV during Netflix's Christmas Day NFL stream. Read the whole story
by Sarah Mahoney
The National Retail Federation sees a new holiday record, despite weak seasonal hiring and rising loan delinquencies. Read the whole story
by Fern Siegel
The digital campaign carries the tag: "Drink better and host better." Read the whole story
by Teresa Buyikian
Athletic Brewing Company developed a limited-edition beverage,Side Stage, specially for the music festival. Read the whole story
by Les Luchter
Nonprofit National Association for Continence launched the first mass awareness campaign in its 43-year history. Read the whole story