Brands built on images of plenty now face a season defined by scarcity -- and a consumer mood that's harder to sugar-coat. Read the whole story

Day One Agency hopes to shift social algorithms in favor of positivity. Read the whole story

As gummy candy keeps biting into chocolate's turf, Gen Z's favorite cluster is suiting up again. Read the whole story

The agency also crafted The Cane Opener, a cutting device that opens candy canes without the mess. Read the whole story

Four in 10 Americans say pets make ads more relatable, and one in three follow pet influencers for entertainment and comfort. Read the whole story

Running on social, streaming and digiital channels, campaign emphasizes the length of holiday family meals in Italian culture. Read the whole story

The No. 2 refrigerated pickle brand doubles down on IRL events and buzzy collabs. Read the whole story