CPG Insider
by Sarah Mahoney, Staff Writer
The new "Best Thing Ever" campaign uses 65 blue boxes and a comedic deadpan to reassert the brand's comfort-food crown. Read the whole story
by Sarah Mahoney
The tech executive was caught mocking the company's products, poor people and Indian consumers. Then, Campbell's allegedly fired the whistleblower. Read the whole story
by Sarah Mahoney
CPG giants look to shake up America's most traditional holiday. Read the whole story
by Les Luchter
The Matzo Project is "the first competitor to the American Matzo market in 90 years," said company co-founder Ashley Albert. Read the whole story
by Teresa Buyikian
The series "Wife'd Up, Mic'd Up" features pregame cocktail rituals of players' wives, including Claire Kittle. Read the whole story
by Sarah Mahoney
The beloved West Coast brand uses relatable holiday truths to rekindle nostalgia -- and lure younger gift-givers. Read the whole story
by Les Luchter
In one spot, a mom asks her group chat what to do when her son develops a cough and fever. Read the whole story
by Sarah Mahoney
The chaos-cam campaign drew 48,000 site visits and 1,700 purchases. Read the whole story