One version will pit Pepsi Wild Cherry Zero against Coke Cherry Zero Sugar. Read the whole story

The Clorox brand's "Don't Get Mad, Get Glad" tagline is revived with a new music video of Oscar's classic song "I Love Trash." Read the whole story

Campaign was designed to "empower" allergy sufferers to enjoy season without fear of missing out on such activities as hiking and leaf peeping. Read the whole story

The commercial will be a "wake-up call" to America that "your dehydration is trying to get your attention," says company CMO. Read the whole story

Brands expect a busy holiday season, fueled by prestige demand and a wave of cozy, comfort-food scents. Read the whole story

An interactive 20-foot by 20-foot mural launches the brand's Clear and Cool Saline Nasal Spray. Read the whole story

The ad reportedly marks the first national Super Bowl spot for a vodka brand in the last 30 years. Read the whole story