CPG Insider
by Sarah Mahoney, Staff Writer
With a lighter spray and a wink at its own history, the brand pokes some fun at overdoing it. Read the whole story
by Tanya Gazdik
Seven different "wake up" songs from different decades and genres are introduced in a new musical-inspired spot. Read the whole story
by Sarah Mahoney
After a rapid sellout last fall, Pepsi Prebiotic Cola joins the company's permanent beverage lineup. Read the whole story
by Sarah Mahoney
The breakfast cereal taps artist J.I.D. to give teens a morning pep talk. Read the whole story
by Tanya Gazdik
The men's hygiene brand will highlight the partnership with first-of-its-kind integrations with WWE Superstars and enhanced match sponsorships at tentpole WWE events. Read the whole story
by Steve McClellan
The ad, with actors Kurt Russell and Lewis Pullman, was also a top performer in the Super Bowl two weeks ago. Read the whole story
by Teresa Buyikian
Mountain Dew is planning a season-long promotion "tied to the biggest home runs in the game," according to the announcement. Read the whole story
by Barbie Romero
Luis Spencer Freitas shares how the luxury maisons balance centuries of heritage with modern digital innovation. Tune in to find out why emotional storytelling, … Read the whole story
by Richard Whitman, Columnist
"The cancel button is the new protest sign," according to the analysis. They point to last fall's "Don't Stream Fascism" campaign urging subscribers to … Read the whole story