CPG Insider
by Sarah Mahoney, Staff Writer
The woman who built a billion-dollar soda brand on gut instinct -- not KPIs -- has some advice for every CPG marketer. Read the whole story
by Sarah Mahoney
Some 40% of purchases are still value-driven, and Republicans are nearly as likely as Democrats to shop that way. Read the whole story
by Robert Williams
Comfort media is more popular than other popular coping tactics such as resting, spending time in nature, socializing with friends or family or indulging … Read the whole story
-
by Tanya Gazdik
The question from songwriter Ben Lapidus: Is PetSmart pronounced Pet Smart or Pet's Mart? Read the whole story
by Les Luchter
The pro football Hall of Famer teamed up with the brand "based uniquely on his personal experience as a bladder cancer survivor." Read the whole story
by Tanya Gazdik
"Less is more -- small rewards with moments of bliss rather than mindless munching," Lindt CEO Adalbert Lechner told reporters. Read the whole story
by Barbie Romero
Devin Nagy talks about how Don Julio and Casamigos drove culture-led marketing, from creator partnerships to global activations. He also shares advice on experimentation … Read the whole story
COMMENTARY
by Katie Chlada
For women, the gap between a long life and a healthy one is rooted in inequalities in the medical system. Read the whole story